What is sustainable fashion?

Retailers and large companies are responding to changing consumer behaviour. Sustainability has become a top priority for consumers. Demand for environmentally friendly products has increased.

Consumers expect the brands whose products they buy to strive to reduce the impact of climate change.

In 2023, sustainability trends will go beyond eco-friendly expectations. Improving working conditions and employee well-being is also part of it.

What is sustainable fashion?

Transparency is very important

Customer awareness has changed. Consumers want to know the most important information about the product they are buying. What raw materials are used. How environmentally friendly it is. And how environmentally friendly the raw material is processed.

How is it processed? Are workers paid a fair wage? Is this true for suppliers and subcontractors? To answer these questions, companies need to become more transparent.

In addition to raw materials and working conditions, the issue of animal welfare will also be important.

Reducing pollution

Online orders have increased during the pandemic. This has led to increased carbon emissions from delivery vehicles. Industry leaders are reflecting. They decided that green transportation systems needed to be created.

In 2023, one of the key sustainability trends will be green transportation systems. Brands will go green and switch to electric vehicles and bicycles.

New economic models

A lot of waste is generated by commerce. Packaging waste is at an all-time high. In 2023, one of the most important sustainability trends will be waste reduction.

A great way to reduce waste is the circular economy. This kind of thinking focuses on reusing and recycling existing materials and products.

New workplaces

Brands are analysing their workplaces. LEED is a globally recognised third-party benchmark. It stands for Leadership in Energy and Environmental Design.

Many retailers are increasing their focus on occupational health and safety. Diversity, equity and inclusion are important values and many initiatives are linked to them.

Ethical trade and fair play

Changing the way supply chain businesses do business is a fundamental aspect of sustainability trends in 2023. Brands and companies are taking steps to ensure that their suppliers and partners all adhere to ethical standards for the environment, sourcing and employee wellbeing.